Michelle Parker Joins Peak Ski Company Team


Celebrated professional big mountain skier and Red Bull athlete is newest addition to Montana-based ski company leadership team


BOZEMAN, Montana, Nov. 10, 2022—Peak Ski Company announced today that venerated professional big mountain skier Michelle Parker has joined the company’s leadership team as Senior Director of Product Development & Innovation. Launched earlier this year by cofounders Bode Miller and Andy Wirth, Peak Ski Company introduced its 2022/23 lineup of high-performance Peak by Bode Miller alpine skis.

“I’ve known Michelle professionally and as a good friend for quite some time. Her intellect, passion for innovation and the mountains coupled with her remarkable skiing abilities make her a perfect fit – in fact an ideal fit – for the leadership team here at Peak Ski Company,” said Andy Wirth, Cofounder and Chief Executive Officer.

Parker will report to Wirth and serve as a member of the leadership team at the Peak Ski Company. She will be involved with key strategic initiatives including product design and development, marketing communications, and the long-term initiatives associated with advanced materials development and reengineering the process and machinery associated with the manufacture of skis.

"Having the opportunity to join the Peak Ski Company at this stage in the company’s evolution is a dream come true,” said Michelle Parker. “Andy and Bode have come out of the gates hard and fast and built a remarkably innovative company with an incredible team. The ethos of Peak and their passion for the mountains and skiing is very much aligned with mine. Near term, it’s exciting to be directly involved with developing skis, from prototype development to the critical testing and feedback loop. Even more exciting is Peak’s longer term strategic initiatives including reengineering the ski manufacturing processes that will ultimately drive remarkable outcomes including the elimination of waste and the use of resins, glues and epoxies within the ski manufacturing process – which really resonates with me as a priority.”

“I’ve recently gotten to know Michelle, but her reputation and credibility as an athlete are well known. I have tremendous respect for her skiing abilities and her passion for the environment. Most importantly, her quality of character, drive and intellect are exemplary, and we are very glad to welcome her to our team,” said Bode Miller.

Parker began her skiing career as a ski racer at Palisades Tahoe before shifting her focus to freeskiing at age 15. She competed in the U.S. Freeskiing Open, X Games and Red Bull Cold Rush, and as a big mountain skier, has been featured in numerous ski films by Matchstick Productions, Red Bull, Warren Miller, Poor Boyz Productions, and Originate, a self-produced series with Red Bull that has made her one of the most watched skiers in the world. In 2013, Parker won Best Female Performance in both the Powder Video Awards and at the International Freeski Film Festival. She is one of the founders of the S.A.F.E. A.S. women's avalanche and snow safety clinics and an advocate for women in action sports. Parker has used her connections as a professional athlete to help advance women’s representation in big mountain skiing and freeride mountain biking, and also works behind the camera and in production roles in the action sports media space.

Currently, Parker is featured in Nexus, a film produced and directed by women that features a roster of all-women skiers documenting their connection to the mountains and how skiing shapes their relationships. For more information visit www.nxusfilm.com.

Learn more about Peak Ski Company at peakskis.com and watch the video about why Parker is joining the company’s leadership team on the Peak Skis YouTube Channel.


Proudly born of the mountains of Southwestern Montana and from the vision of its co-founders, Andy Wirth and Bode Miller, Peak Ski Company is rooted in innovation. A direct-to-consumer, high-performance ski and brand platform, Peak Ski Company is leading with a line of six all mountain and side-country skis for the 2022/23 ski season. Peak’s high-performance all mountain skis include the Peak 88; Peak 98; Peak 104, and Peak 110. Developed and tested in the Montana backcountry, the company has also developed a line of high-performance “sidecountry” skis, Peak SC by Bode Miller, including Peak 98SCs and Peak 104SCs. Peak is the first, at-scale, direct-to-consumer ski company in the United States and is focused on developing advanced materials, manufacturing processes and equipment, and integrating technologies into its skis with an intense cadence and a focus on performance. Peak’s 2022/23 line of skis have already been declared among the best skis available on the market based on the ingenuity and experience of the product design and development team led by legendary alpine ski racer, Bode Miller. Learn more at www.peakskis.com.

Kate Lessman, Think Big PR at kate@thinkbigmediapr.com or 970-333-3395
Jess Weaver, Think Big PR at jessica@jvpcommunications.com or 530-448-6981

4M Vertical Challenge

Ski 4 Million Vertical Feet

Earn a free pair of peak skis

Along with the ultimate bragging rights, how about a free pair of Peak skis when you ski over 4 million vertical feet this season?  Next-level skiers deserve next-level gear!

Last year, we were blown away by the vertical reached by the most dedicated skiers that we decided to award them with Peak skis. This year we are raising the bar. Anyone who logs over 4 million vertical feet on one of the approved apps below before June 15, 2024, can claim a pair of Peak Skis, the ultimate trophy for their dedication and grit.

How to Participate

  1. Use one of the following mobile apps to track ski performance including vertical feet: WeSki, Snoww, Ikon app, individual ski resort apps with public leaderboards including Palisades, Jackson Hole, Aspen Snowmass, Killington, Snowbird, and Copper Mountain.
  2. The record will need to be featured on a public
    leaderboard that can be accessed by Peak Skis.
  3. Ski over 4 million vertical feet
  4. Email info@peakskis.com with a photo of a valid photo ID matching the public leaderboard name and the app you used to track.

Contest Official Rules



2. CONTEST SPONSOR. This Contest is sponsored by Peak Skis, LLC, a Montana limited liability company, which is located at 245 Quail Run Rd, Bozeman, MT 59718 (the “Sponsor”).

3. ELIGIBILITY. This Contest is open only to legal residents residing in the fifty United States and the District of Columbia who are at least 18 years of age. It is void in Puerto Rico and other U.S. states or territories or where prohibited, licensed, restricted or taxed. Employees, officers, directors, agents, representatives and their immediate families (spouse, parents, children, siblings and each of their spouses regardless where they live) or members of household of the Sponsor or its affiliates, their respective parent companies, subsidiaries, advertising, and publicity agencies involved in the conduct of this Contest are not eligible to enter or be awarded a prize. Entrant must read these Rules in their entirety. By participating, you agree to these Contest Official Rules and the decisions of the Sponsor, which are final and binding in all matters related to this Contest. Contest is subject to all applicable federal, state, and local laws and regulations.

4. [ELIGIBILITY] PERIOD. The Challenge begins November 1, 2023 at 12:01 a.m. Mountain Time (MST) and ends on June 15, 2024 at 11:59 p.m. MST (the “Entry Period”). [To be eligible for the Prize, all entries must be submitted during the Entry Period.]

5. HOW TO PARTICIPATE. Use one of the following mobile apps (“Approved Mobile Apps”) : Ikon app, ski resort apps with public leaderboards including Palisades, Jackson Hole, Aspen Snowmass, Killington, Snowbird, and Copper Mountain, WeSki, and Snoww to track ski performance including vertical feet when skiing during the period of time from November 1, 2023 to June 15, 2024 at 11:59 p.m. MST (the “2023-24 Season”) . For anyone who skis over 4 million vertical feet during the 2023-24 Season, as tracked by one of the Approved Mobile Apps and verified to Sponsor in accordance with these Official Rules, you are eligible to win one pair of Peak skis. Email your name, age, total season vertical feet skied and the mobile app you used to info@peakskis.com by June 30, 2024 to be eligible (an “Entry”). The record will need to be featured on a public leaderboard on an Approved Mobile App that can be accessed by the Sponsor. Screenshots will not be accepted. Valid photo ID matching the public leaderboard name and other verification of age and identity may be requested to claim prize. Sponsor reserves the right to request additional documents and verification from you in order to verify your Approved Mobile App account and information provided in your Entry. You may submit only one Entry, even if you track vertical feet across multiple Approved Mobile Apps. You may not submit an Entry on behalf of any other person, under any assumed names, or containing any false information.

6. PRIZES. One pair of Peak skis to qualified contestants. Specific ski models and lengths are based on availability and may be selected at Sponsor’s sole discretion. The total value of the prizes is approximately $890, but all related memories (not provided by Sponsor) are priceless and shall remain the sole property of the winner . No cash or credit redemption, assignment, transfer or substitution of any prize or portion thereof is permitted by Sponsor. ALL FEDERAL, STATE AND LOCAL TAXES, AND ANY OTHER COSTS AND EXPENSES, ASSOCIATED WITH THE RECEIPT OR USE OF THE PROMOTIONAL PRIZE ARE THE SOLE RESPONSIBILITY OF THE ENTRANT. The Sponsor will withhold and/or report taxes as required by the applicable law of Sponsor’s jurisdiction. THE PROMOTIONAL PRIZES ARE PROVIDED WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, WITHOUT LIMITATION. If a prize is awarded but unclaimed/forfeited by an entrant, the Prize may or may not be re-awarded or re-allocated, in Sponsor’s sole discretion. Other terms and restrictions may apply.

7. TERMS AND CONDITIONS. All entries, contact information and emails submitted to Sponsor as part of the Contest become the property of Sponsor with all of the rights granted herein. Sponsor accepts no responsibility for submissions lost, delayed, damaged or mislaid, however caused. No responsibility is assumed by Sponsor for late, incomplete, unfound, misdirected, illegible, corrupt entries; for any computer, telephone, cable, network, satellite, electronic or internet hardware or software malfunctions, unauthorized human intervention, the incorrect or inaccurate capture of entry or other information, or the failure to capture any such information. SPONSOR RESERVES THE RIGHT TO DISQUALIFY ANY POTENTIAL ENTRANT IF SPONSOR DETERMINES, IN SPONSOR’S SOLE DISCRETION, THAT ANY ENTRANT INFORMATION WAS CHANGED OR FALSIFIED IN ORDER TO MEET ELIGIBILITY REQUIREMENTS. SPONSOR HAS NO ASSOCIATION OR AFFILIATION WITH ANY APPROVED MOBILE APP AND IS NOT RESPONSIBLE FOR TECHNICAL FAILURES, GLITCHES, LOST DATA, ACCOUNT DELETION OR ANY OTHER ACT, ERROR OR OMISSION ASSOCIATED WITH ANY APPROVED MOBILE APP.

8. GENERAL CONDITIONS. By accepting the prize, where permitted by law, winner grants to Sponsor and those acting pursuant to a grant of authority by Sponsor and its affiliates the unfettered right of publicity, including but not limited to the right (but not the obligation) to use and publish winner’s entry and/or name, image, likeness, and biographical data for advertising, trade and promotional purposes without additional consideration, worldwide and on the world wide web, without notification, review or approval. All federal, state and local laws and regulations apply. If any provision of the Contest shall be deemed to violate any federal, state or local law, regulation or ordinance, it shall be amended to conform to such law and all other provisions shall remain in full force and effect. If Sponsor is required by applicable federal, state or local law, regulation or ordinance, or by action of an administrative agency to cease offering the Contest in any jurisdiction, Sponsor reserves the right to (i) terminate the Contest in such jurisdiction in its entirety, and/or (ii) cancel and remove from participation in the Contest any and/or all entries from entrants residing in such jurisdiction, without penalty and without obligation to any Contest entrant(s). By entering, you acknowledge compliance with these Official Rules, including eligibility requirements, and you agree all decisions of Sponsor are final. Sponsor is not responsible for any computer, online, telephone, or technical malfunctions or delays that may occur, or for telecommunications, network, electronic, technical, or computer failures of any kind, including any damage to a user’s computer equipment, or for the incorrect or inaccurate capture of any entry information, or for failure of any e-mail or entry to be received by Sponsor for any reason. Incomplete, garbled, or unintelligible entries may be disqualified.

9. RELEASE. In consideration for entering the Contest, you agree to ASSUME ALL RISKS associated with entrance in the Contest, taxation of the prize value, acceptance, possession, use or misuse of the prize, participation in any Contest related activity, and you agree to hold harmless, release, defend and indemnify Sponsor and each of its affiliates, subsidiaries, parents, agents, employees, representatives, assignees, directors, members, officers, managers and shareholders (each a “Released Party”) from all liabilities, litigation and/or claims arising in any manner, directly or indirectly, from participation in this Contest or any Contest-related activity, including but not limited to for injury or damage to property arising from acceptance, possession, use or misuse of the prize(s).

10. CHOICE OF LAW. YOU AGREE that ANY AND ALL CLAIMS arising from or limited to the Contest, any Contest-related activity, or these Official Rules, including but not limited to any claims for damages, injury and/or death regarding an alleged incident, and all issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of entrant and Sponsor in connection with the Contest, will be GOVERNED BY MONTANA LAW and EXCLUSIVE JURISDICTION will be in, and you irrevocably consent to the jurisdiction of, the District Court for the State of MONTANA or in Federal Court for the State of MONTANA.

11. PRIVACY POLICY. Any personal information supplied by an entrant, which includes, but may not be limited to, an entrant’s name, age and email address, will be subject to Sponsor’s privacy policies posted at: https://peakskis.com/pages/privacy-policy.

12. CONTACT. Persons requesting additional information may send a self-addressed stamped envelope to Sponsor at Peak Ski Company, c/o Tracy Chang, 245 Quail Run Rd, Bozeman, MT 59718.

Meet Robert "Buddah" Baker

Robert is the inspiration behind Peak's 4M Vertical Challenge. Last year, Robert skied 125 days and nearly 5 million vertical feet, missing only 13 days the entire season. Read more about this Jackson Hole Local Legend and his journey to 5 million vertical feet.

King of the Mountain