AN UNMATCHED ATTENTION TO DETAIL
Behind every pair of Peak Skis is an unmatched attention to detail, signed off on by a trained staff person in our warehouse.
At the Peak warehouse in Bozeman, Montana, an operations team of four people inspects each ski—tip to tail; base to topsheet—to guarantee the skis live up to Peak’s value-driven promise of performance, innovation, and precision.
Alex Ford, Peak’s operations manager, says the job suits him. “I like being hands on,” he says. “I’ve done almost every trade job.” The same is true for the rest of the people on Ford’s team—one person’s father worked as a ski technician on the World Cup, another is an engineer, another worked the trades back East before moving to Montana.
Born and raised in Seattle, Washington, Ford once owned a painting company. He worked at a glass blowing factory. But his path took an arc to ski manufacturing and quality control when he took a job at a small, boutique ski builder in Seattle, where he first crossed paths with Bode Miller. That connection eventually led Ford to running point on operations in Peak’s warehouse, which is a job that requires a hands-on attention to detail, a pride for the company, and a passion for quality.
Thanks to the years he’s spent with that small ski builder, Ford has the experience to know exactly what to look for when he’s receiving freshly pressed and finished skis from Peak’s European manufacturing partner. Before a pair of skis goes to a customer, Ford and the team inspect them with true bars, micrometers, and seasoned eyes.